You make the initial design using a computer or an iPad and keep re-printing many copies of the same card design. PrintingĪlternatively, you could choose to print greeting cards. , which I’ve mentioned before, is also a great place to learn cardmaking skills for free. Reddit is a great place for sharing tips and design ideas, especially on the Etsy and cardmaking subreddits. Speaking of which, you can totally also make really cool designs with a Cricut machine.Ĭreating greeting cards completely by hand can be time-consuming, but some people appreciate a handcrafted card done well and are willing to pay a little extra for it provided you’re in a very clear and specific niche. Many people like to emboss or engrave their cards for a more professional look, but you may have to invest in specialist equipment in order to achieve those effects. If you’re good at drawing, you can draw your own designs on them. Handmadeįirst, you can create the card by hand, using all sorts of materials and decorations such as cardboard, paper, glitter, and the usual arts and craft tools and supplies. When it comes to making greeting cards, there are several ways you can go about it. The best-selling everyday cards are birthday cards, followed by wedding and anniversary, get well and sympathy, then friendship and encouragement cards.įor seasonal cards, Christmas themes are the bestsellers, followed by Valentine’s Day, Mother’s Day, Father’s Day, and Graduation cards. There are two main categories of greeting cards every day and seasonal. You’ll probably see a spike in sales at certain times of the year Christmas being the major one, but you’re still likely to achieve sales throughout the year if you make cards for birthdays and other celebrations. This means that people need a reason such as a holiday or an event to buy one. On that note, they are a very occasional item. This does not necessarily translate well into online sales, but there are still plenty of people who plan for birthdays and holidays in advance and like to customize cards to give to friends and family. People are grabbing a card on the way to visit a relative or while shopping for a gift. Greeting cards are considered an impulse purchase product with an immediate, somewhat urgent need. To give you more of an idea about who buys greeting cards, you should first know that approximately 80% of greeting cards are purchased by women. Keep in mind that a lot of those sales are taken up by major brands like Hallmark, Walmart, and Target, but it shows that there is still a demand for physical greeting cards and there are opportunities to collaborate with major retailers if you’re unable to find a gap in the market on your own. Germany sells 600 million cards a year and the UK greeting card industry is worth over 1.6 billion pounds sterling alone, which is almost 2 billion US dollars. Fortunately for you, the greeting card market is as strong as ever and is even expected to grow for at least the next five years.Ħ.5 billiongreeting cards are sold each year in the USA. Now, you might think that with email, text messaging, and social media, that no one sends greeting cards anymore. We’ll cover this as well as how to start your own handmade greeting card business in this post. We’re going to talk about whether there’s still potential in selling them or if it’s not worth your time. If you’re looking to start making and selling greeting cards, read this post first.
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