![]() If you want to make a branded short link, you’ll usually need to pay for that specific feature from one of the tools we’ve listed below. These custom short links are of great benefit because they focus more on your brand than the URL shortening tool you used. So you’ve decided to start shortening your URLs when inserting links – great! However, some shortener tools will remove your brand name and the slug.īut, if you use the right tools, you can brand your shortened links, and this will make them more reliable in the eyes of the reader. ![]() We all know it – links can be long, busy, and distracting. If you’re sharing a link in your post, a lengthy URL can easily eat up your character count, so a shortener is often necessary. If you’re posting on a platform that restricts you to a character limit (such as Twitter), then a URL shortener is your best friend. In fact, being that shortened URLs make for a better user experience, using this practice can actually improve your SEO. Using a URL shortener won’t harm your SEO ranking for that link or the content that you’re putting it into. In case you were worried about what link shortening would do to your SEO potential, you can rest easy. This can help analyze the success of your link building campaigns, which can help drive traffic to your website. Some URL shortener tools actually come with built-in link performance analytics, allowing you to track the click-through rate of certain campaigns. Thus, people are far more likely to click on a short URL than a long one. ![]() Plain and simple, condensed URLs are more appealing to the eye than long, bulky ones. Honestly, I often don’t even trust lengthy URLs. It also makes them much easier to copy and paste if the user chooses to do so. Shorter URLs make for a much better online reader experience as they don’t clog up your content as much. There are many impactful benefits to shortening URLs: It Improves User Experience.įirst and foremost, does anyone actually enjoy looking at a bulky link? There are many circumstances in which you will need to shorten URLs and links – it’s especially important when posting on social, a scenario in which you can’t use anchor text to hide your URL. ![]() Using URL shorteners comes with a whole basket full of benefits for you and your online content. It makes absolutely no difference to the connecting page it brings the visitor to it simply condenses the URL to be more user-friendly. It’s a very simple concept – link shorteners are tools that cut links down into polished URLs. This is where link shorteners come in – these tools are your best friend when you’re looking to condense a URL. Whether in blog posts, social shares, or emails, there’s a huge landscape of content that require the insertion of hyperlinks.īut sometimes, those links are as long as a marathon, and it makes for a real pain in the butt. If you’ve ever posted or shared something on the internet, you probably have at least a little experience with links.īut for marketers, adding links is a common practice. ![]()
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